Atlanta, GA, August 1, 2002-Whyze Group president, Jason M. Sherman, will deliver a four hour session entitled “Secondary Research: Launchpad for Innovation” at the American Marketing Association’s national workshop in October. The workshop will be held at the Marriott’s Mountain Shadows Resort in Scottsdale, October 7-10, 2002.
Members of he American Marketing Association’s Atlanta chapter asked Jason to present after learning of the his pioneering work linking marketing research, organizational change and innovation.
“Much of the information that management teams could use to innovate new products and experiences already exists,” says Sherman. Whyze Group helps management teams find corroborating evidence of new market opportunities.
Sherman will present a case study on how one client organization, HomeBanc, used existing multi-source information to optimize its advertising budget on one campaign. Sherman recommended a three-fold increase in HomeBanc’s ad budget. The result in a twenty percent increase in market share and $1.8 million increase in quarterly profits.
Whyze Group facilitates management teams’ discoveries and innovations of new customer experiences. Whyze Group applies a reliable and powerful approach, integrating deep customer experience insight, strategic innovation frameworks and executive alignment workshops to guide managers toward innovation breakthroughs. Clients include ING, Humana, HomeBanc and Customer Innovations.
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