Innovation Management Wisdom

Archive for August, 2002

Jason M. Sherman Will Present at AMA Conference in Scottsdale

Atlanta, GA, August 1, 2002-Whyze Group president, Jason M. Sherman, will deliver a four hour session entitled “Secondary Research: Launchpad for Innovation” at the American Marketing Association’s national workshop in October. The workshop will be held at the Marriott’s Mountain Shadows Resort in Scottsdale,  October 7-10, 2002.

Members of he American Marketing Association’s Atlanta chapter asked Jason to present after learning of the his pioneering work linking marketing research, organizational change and innovation.

“Much of the information that management teams could use to innovate new products and experiences already exists,” says Sherman. Whyze Group helps management teams find corroborating evidence of new market opportunities.

Sherman will present a case study on how one client organization, HomeBanc, used existing multi-source information to optimize its advertising budget on one campaign. Sherman recommended a three-fold increase in HomeBanc’s ad budget. The result in a twenty percent increase in market share and $1.8 million increase in quarterly profits.

Whyze Group facilitates management teams’ discoveries and innovations of new customer experiences. Whyze Group applies a reliable and powerful approach, integrating deep customer experience insight, strategic innovation frameworks and executive alignment workshops to guide managers toward innovation breakthroughs. Clients include ING, Humana, HomeBanc and Customer Innovations.


August 7th, 2002

Whyze Group Helps American Express Subsidiary Innovate Broker Experiences

Atlanta, GA, August 5, 2002—Whyze Group recently wrapped up a six-month effort to attract and retain more independent financial advisors at Securities America, an Omaha-based American Express company.Securities America sells various investment instruments through a network in independent financial advisors located throughout the United States.

Whyze Group’s partner on the project was Customer Innovations, a customer experience management consultancy based in Atlanta.  Whyze Group’s role included performing a broker experience management audit with company managers and filling critical gaps in management’s understanding of key issues among its independent broker channels.  

This set the table for a focused set of initiatives that the company is implementing.  These include improvements to broker recruitment, contracting, account migration, trade execution and on-going maintenance processes.   

Whyze Group facilitates management teams’ discoveries and innovations of new customer experiences. Whyze Group applies a reliable and powerful approach, integrating deep customer experience insight, strategic innovation frameworks and executive alignment workshops to guide managers toward innovation breakthroughs. Clients include Rubbermaid, Zales, Nationwide Insurance, Grainger, ING, Humana, Dominion Power, Key Bank and nGenera.

August 5th, 2002


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