Atlanta, GA, February 3, 2003—Whyze Group president, Jason M. Sherman, will present a four-hour workshop titled, “Marketing Research: Foundation of Strategy and Innovation,” at the American Marketing Association’s national conference in San Antonio this May. The event will be held at La Mansion Del Rio, May 5-8. Participants may register at marketingpower.com.
The workshop is designed to increase marketers’, marketing researchers’ and new product development managers’ effectiveness in accelerating company innovation.
The workshop will show how successful marketers merge customer intelligence with change management initiatives to advance innovation in their companies. Frameworks for integrating marketing research, strategy and change management will be presented along with case studies.
Whyze Group facilitates management teams’ discoveries and innovations of new customer experiences. Whyze Group applies a reliable and powerful approach, integrating deep customer experience insight, strategic innovation frameworks and executive alignment workshops to guide managers toward innovation breakthroughs. Clients include Rubbermaid, Zales, Nationwide Insurance, Grainger, ING, Humana, Dominion Power, Key Bank and nGenera.
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