Innovation Management Wisdom

Archive for March, 2003

Global Food Company Taps Whyze Group and Customer Innovations to Help with Demand Chain Innovation

Atlanta, GA, March 10, 2003—Wayne Farms, LLC, one of the nation’s largest poultry producers, recently completed a collaboration with Whyze Group and Customer Innovations to strengthen its business-to-business relationships. Wayne Farms was looking for ways to add value and differentiate its offering among partners. Wayne Farms partners include Campbell’s, Nestle and other national restaurant, retail, and food service accounts.

The collaboration resulted in a plan to implement several significant changes to Wayne Farm’s business-to-business partnering processes. Whyze Group modeled some of the recommended changes from Malcolm Baldrige winners that integrate closely with their partners.

Wayne Farms is a billion dollar producer of fresh and further processed poultry and protein products. Customer Innovations, LLC is an Atlanta-based customer experience consultancy and a Whyze Group partner firm.

Whyze Group facilitates management teams’ discoveries and innovations of new customer experiences. Whyze Group applies a reliable and powerful approach, integrating deep customer experience insight, strategic innovation frameworks and executive alignment workshops to guide managers toward innovation breakthroughs. Clients include Rubbermaid, Zales, Nationwide Insurance, Grainger, ING, Humana, Dominion Power, Key Bank and nGenera.

March 10th, 2003

Jason M. Sherman to Speak at AMA’s Chicago Conference

Atlanta, GA, March 2, 2003—Whyze Group’s Jason M. Sherman will deliver a half-day workshop titled, “Influencing Organizational Change with Market Intelligence” at the American Marketing Association workshop in October. At the workshop will be senior marketers, marketing researchers and new product development managers from companies in the U.S. and Canada. The workshop will be held at Hyatt Lodge, McDonalds Office Campus in Oakbrook, October 27-30.

Mr. Sherman was among the top-rated presenters at recent AMA workshops in Scottsdale and San Antonio.

Whyze Group facilitates management teams’ discoveries and innovations of new customer experiences. Whyze Group has developed advanced customer experience research and analytics. These imbue management teams with a more empathetic and actionable understanding of their customers’ experiences. Clients include Humana, ING, HomeBanc and The Concours Group.

March 2nd, 2003


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