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Whyze Group Illuminates GE Lighting B2B Opportunities

Image result for GE Lighting

Whyze Group recently completed a project with Cleveland-based GE Lighting to improve demand among GE’s commercial and industrial lighting customers.

The scope of the project encompassed new opportunities that are emerging in a complex ecosystem of relationships in the lighting industry. That ecosystem includes GE engineers, sales people, lighting agents, designers, architects and end users.

The outcomes of this project are expected to bolster GE Lighting’s already powerful product portfolio and brand.

Whyze Group partnered on the project with Marcus-Thomas, one of the top advertising agencies in Cleveland.

GE Lighting is a division of General Electric and is also based in Cleveland.

Whyze Group is a strategic product development and management consultancy based in Cleveland, Ohio.

 

 

 

 

 

 

 

 

April 8th, 2014

Entergy Tops J.D. Power Ratings with Whyze Group Support

Image result for Entergy operating companies

Entergy, an energy utility in the deep south, just topped J.D. Powers national customer satisfaction ratings for energy utilities in the U.S. Just three years before, Entergy had been in the bottom quartile of J.D. Power’s rankings. Whyze Group played a key role in creating new services that customers value and which led to Entergy’s industry leadership.

Whyze Group began working on several new service improvements with Entergy in 2010. Whyze Group led the design of new outage communications, billing inquiry, energy conservation and money saving programs. These programs integrated field personnel, corporate communications, websites, online tutorials, SMS text updates, email, enhanced billing statements and call center communications.

The result was industry leadership, lower operating costs and favorable treatment by public utilities commissions.

Entergy New Orleans was a test case for the initial rounds of service improvements. These were then rolled out to other operating companies in Texas, Mississippi, Arkansas and Louisiana.

November 8th, 2013

New Report Raises Bar for Innovation in U.S. Firms

Cleveland, Ohio (PRWEB) June 22, 2009 — The U.S. economy may be under-performing by hundreds of billions of dollars annually due to companies that squander customer information, botch innovation and miss global market opportunities, according to a report published by Whyze Group.

The report, titled Bridging the Research-Innovation Gap, describes eleven factors that determine executives’ effectiveness in leading their companies from the mountains of customer information they collect to innovation pay dirt. It provides ways for managers at all levels to diagnose innovation challenges and implement solutions.

The report comes in the midst of an economic crisis that has raised public skepticism of many company executives. U.S. taxpayers are on the hook for trillions of dollars in bailouts to companies that, among other faults, have failed to innovate products customers want. GM’s former CEO, Rick Wagoner, was ousted by an Obama administration calling for more accountability.

Whyze Group president, Jason M. Sherman, says, “This report gives U.S. managers, investors and employees the tools to recognize barriers to innovation in organizations and respond accordingly.”

Sherman adds, “It’s in our collective interest to assure that everyone who depends on the continued prosperity of the United States participate in making us more innovative and competitive. This report is a primer for those who will make that happen.”

‘Bridging the Research-Innovation Gap’ is the culmination of eight years of analysis of Fortune 500 companies. Whyze Group audited hundreds of strategy documents and conducted thousands of interviews with executives, employees and customers. The report integrates data from the U.S. Commerce Department and observations from thought leaders at top business schools.

The report includes an analysis of how management teams waste billions of dollars on market research each year. Companies use only half of the customer information they acquire. Some customer information is misapplied.

As a result, there is little association between how much companies spend on research and their relative financial performance. Company performance is influenced more by how effectively managers apply what they learn.

‘Bridging the Research-Innovation Gap’ identifies eleven factors that determine how effectively managers apply what they learn. One example is the degree to which executives carve out fiefdoms to the detriment of their organizations. In some companies, managers try to manipulate information for their own personal gain. In others, executives openly share information and work in ways that are more aligned with the interests of customers, employees and shareholders.

Other factors that determine how companies apply what they learn are management teams’ abilities to
–   Correctly identify their own blind spots
–   Stimulate innovation among employees
–   Identify and champion the most promising ideas

The report describes seven additional factors that determine companies’ abilities to bridge the research-innovation gap. Descriptions of each factor are followed by strategies executives can use to make their companies more innovative.

Jason M. Sherman is president of Cleveland-based, Whyze Group. Whyze Group provides qualitative, customer- and user-experience research and innovation workshops to Global 2000 clients. The company has been recognized by the Baldrige National Quality Program, business associations and numerous business media as a leader in research and innovation.

Connect with Jason on Linkedin.

Follow @JasonMSherman on Twitter.

Receive alerts by email.

Email Jason here.

Jason direct: (440) 785-0547.

June 22nd, 2009

Insurance/nGenera Engagement Complete

Whyze Group recently completed an 18 month engagement at a leading Insurance company in conjunction with nGenera. The company’s property and casualty and financial services businesses are innovating their customer experiences based on wisdom they acquired with Whyze Group.

“We’re honored to have worked as a catalyst for innovation with these two great organizations,” explains Whyze Group vice president, Jason M. Sherman. Whyze Group deployed nearly its full complement of customer experience research and innovation design services over the course of the eighteen month timeframe.  The financial services division asked Whyze Group to repeat its success with them after Whyze Group’s initial nine month engagement with the property and casualty side of the business.

Whyze Group facilitates management teams’ discoveries and innovations of new customer experiences. Whyze Group applies a reliable and powerful approach, integrating deep customer experience insight, strategic innovation frameworks and executive alignment workshops to guide managers toward innovation breakthroughs. Clients include Rubbermaid, Zales, Nationwide Insurance, Grainger, ING, Humana, Dominion Power, Key Bank and nGenera.

September 5th, 2008

Whyze Group Teams Up with Publicis on New Product Innovation Initiatives at Rubbermaid

Cleveland, OH, September 30, 2006–I to I Research, a Publicis company, recently tapped Whyze Group as its partner on new product innovation initiatives at Rubbermaid. Whyze Group will be facilitating sessions with management teams and customers at several Rubbermaid business units, including Lenox, Irwin, Bernzomatic, Dymo and Rubbermaid Commercial Products.

The objective of the sessions is to engage customers more productively in new product innovation efforts and standardize product innovation process that can be applied across Rubbermaid companies.

“We’re proud to be recognized by Publicis and Rubbermaid as a valued partner in developing innovation processes that are reliable and successful,” says Jason M. Sherman, president of Whyze Group.

Whyze Group facilitates management teams’ discoveries and innovations of new customer experiences. Whyze Group applies a reliable and powerful approach, integrating deep customer experience insight, strategic innovation frameworks and executive alignment workshops to guide managers toward innovation breakthroughs. Clients include Rubbermaid, Zales, Nationwide Insurance, Grainger, ING, Humana, Dominion Power, Key Bank and nGenera.

September 30th, 2006

Whyze Group Opens Office in Cleveland, Ohio

Cleveland, OH, October 28, 2005–Whyze Group, the leading customer experience research and innovation firm in the U.S., has opened an office in Cleveland, Ohio. The firm serves clients throughout North America. It will continue to maintain a correspondence office in Atlanta.

Whyze Group president, Jason M. Sherman, cites several reasons for choosing Cleveland as a new location for the firm. He says that high quality of life, low costs, proximity to top universities and easy airline access to clients nationally figured into the decision.

“Cleveland is an undiscovered gem for most people in this country”, Sherman explains. “Cleveland offers everything that most larger metro areas offer, but without the hassles or the costs. There are four-season recreational opportunities, a vibrant multi-cultural community, a world-class orchestra and some of the nation’s finest hospitals all right here.”

Sherman also embraces Northeastern Ohioans, who he describes as hard-working, earnest and embodying Midwest sensibilities.

Whyze Group facilitates management teams’ discoveries and innovations of new customer experiences. Whyze Group applies a reliable and powerful approach, integrating deep customer experience insight, strategic innovation frameworks and executive alignment workshops to guide managers toward innovation breakthroughs. Clients include Rubbermaid, Zales, Nationwide Insurance, Grainger, ING, Humana, Dominion Power, Key Bank and nGenera.

October 28th, 2005

Whyze Group Diagnoses CRM Failures

Atlanta, GA, December 10, 2004—Jason M. Sherman will share his perspectives on why half of all CRM systems fail to meet company objectives at a meeting of the Association of Information Technology Professionals on January 20 in Atlanta.

Sherman is president of Whyze Group, a customer experience research and design firm in Atlanta. He has worked closely with CRM consultants and sees some potential blindspots among CRM providers and clients.

“Customer relationship management has come to mean technology to most companies, but it’s really about fostering authentic relationships between buyers and sellers,” Sherman explains. In his view, CRM technology is an enabler of the policies and practices companies follow to manage customer relationships. Without continually assessing and updating these policies to assure that customers’ needs are met, some CRM systems do little more than streamline the delivery of mediocre customer experiences.

Whyze Group facilitates management teams’ discoveries and innovations of new customer experiences. Whyze Group applies a reliable and powerful approach, integrating deep customer experience insight, strategic innovation frameworks and executive alignment workshops to guide managers toward innovation breakthroughs. Clients include Rubbermaid, Zales, Nationwide Insurance, Grainger, ING, Humana, Dominion Power, Key Bank and nGenera.

December 10th, 2004

Whyze Group Internship Program Gives Emory University Students a Leg Up

Atlanta, GA, June 10, 2004—Whyze Group will host two Emory University undergraduate students in Whyze Group’s summer internship program. Cameron Pimm, a business major and Alexandra Capell, a journalism major, will spend this summer honing their business skills and gaining valuable experience.

“It’s personally rewarding to give these two gifted students a leg up in practical experience and in broadening their skills,” explains Jason M. Sherman, president of Whyze Group.

Mr. Sherman’s college career included two internships in New York. He is proud to be in a position to give something back to the community and in particular to assure that young professionals who have talent and ambition are given opportunities to begin productive careers.

Whyze Group facilitates management teams’ discoveries and innovations of new customer experiences. Whyze Group applies a reliable and powerful approach, integrating deep customer experience insight, strategic innovation frameworks and executive alignment workshops to guide managers toward innovation breakthroughs. Clients include Rubbermaid, Zales, Nationwide Insurance, Grainger, ING, Humana, Dominion Power, Key Bank and nGenera.

June 10th, 2004

Global Food Company Taps Whyze Group and Customer Innovations to Help with Demand Chain Innovation

Atlanta, GA, March 10, 2003—Wayne Farms, LLC, one of the nation’s largest poultry producers, recently completed a collaboration with Whyze Group and Customer Innovations to strengthen its business-to-business relationships. Wayne Farms was looking for ways to add value and differentiate its offering among partners. Wayne Farms partners include Campbell’s, Nestle and other national restaurant, retail, and food service accounts.

The collaboration resulted in a plan to implement several significant changes to Wayne Farm’s business-to-business partnering processes. Whyze Group modeled some of the recommended changes from Malcolm Baldrige winners that integrate closely with their partners.

Wayne Farms is a billion dollar producer of fresh and further processed poultry and protein products. Customer Innovations, LLC is an Atlanta-based customer experience consultancy and a Whyze Group partner firm.

Whyze Group facilitates management teams’ discoveries and innovations of new customer experiences. Whyze Group applies a reliable and powerful approach, integrating deep customer experience insight, strategic innovation frameworks and executive alignment workshops to guide managers toward innovation breakthroughs. Clients include Rubbermaid, Zales, Nationwide Insurance, Grainger, ING, Humana, Dominion Power, Key Bank and nGenera.

March 10th, 2003

Jason M. Sherman to Speak at AMA’s Chicago Conference

Atlanta, GA, March 2, 2003—Whyze Group’s Jason M. Sherman will deliver a half-day workshop titled, “Influencing Organizational Change with Market Intelligence” at the American Marketing Association workshop in October. At the workshop will be senior marketers, marketing researchers and new product development managers from companies in the U.S. and Canada. The workshop will be held at Hyatt Lodge, McDonalds Office Campus in Oakbrook, October 27-30.

Mr. Sherman was among the top-rated presenters at recent AMA workshops in Scottsdale and San Antonio.

Whyze Group facilitates management teams’ discoveries and innovations of new customer experiences. Whyze Group has developed advanced customer experience research and analytics. These imbue management teams with a more empathetic and actionable understanding of their customers’ experiences. Clients include Humana, ING, HomeBanc and The Concours Group.

March 2nd, 2003

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