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Jason M. Sherman to Present at AMA San Antonio Conference

Atlanta, GA, February 3, 2003—Whyze Group president, Jason M. Sherman, will present a four-hour workshop titled, “Marketing Research: Foundation of Strategy and Innovation,” at the American Marketing Association’s national conference in San Antonio this May. The event will be held at La Mansion Del Rio, May 5-8. Participants may register at marketingpower.com.

The workshop is designed to increase marketers’, marketing researchers’ and new product development managers’ effectiveness in accelerating company innovation.

The workshop will show how successful marketers merge customer intelligence with change management initiatives to advance innovation in their companies. Frameworks for integrating marketing research, strategy and change management will be presented along with case studies.

Whyze Group facilitates management teams’ discoveries and innovations of new customer experiences. Whyze Group applies a reliable and powerful approach, integrating deep customer experience insight, strategic innovation frameworks and executive alignment workshops to guide managers toward innovation breakthroughs. Clients include Rubbermaid, Zales, Nationwide Insurance, Grainger, ING, Humana, Dominion Power, Key Bank and nGenera.

February 3rd, 2003

Jason M. Sherman Will Present at AMA Conference in Scottsdale

Atlanta, GA, August 1, 2002-Whyze Group president, Jason M. Sherman, will deliver a four hour session entitled “Secondary Research: Launchpad for Innovation” at the American Marketing Association’s national workshop in October. The workshop will be held at the Marriott’s Mountain Shadows Resort in Scottsdale,  October 7-10, 2002.

Members of he American Marketing Association’s Atlanta chapter asked Jason to present after learning of the his pioneering work linking marketing research, organizational change and innovation.

“Much of the information that management teams could use to innovate new products and experiences already exists,” says Sherman. Whyze Group helps management teams find corroborating evidence of new market opportunities.

Sherman will present a case study on how one client organization, HomeBanc, used existing multi-source information to optimize its advertising budget on one campaign. Sherman recommended a three-fold increase in HomeBanc’s ad budget. The result in a twenty percent increase in market share and $1.8 million increase in quarterly profits.

Whyze Group facilitates management teams’ discoveries and innovations of new customer experiences. Whyze Group applies a reliable and powerful approach, integrating deep customer experience insight, strategic innovation frameworks and executive alignment workshops to guide managers toward innovation breakthroughs. Clients include ING, Humana, HomeBanc and Customer Innovations.


August 7th, 2002

Whyze Group Helps American Express Subsidiary Innovate Broker Experiences

Atlanta, GA, August 5, 2002—Whyze Group recently wrapped up a six-month effort to attract and retain more independent financial advisors at Securities America, an Omaha-based American Express company.Securities America sells various investment instruments through a network in independent financial advisors located throughout the United States.

Whyze Group’s partner on the project was Customer Innovations, a customer experience management consultancy based in Atlanta.  Whyze Group’s role included performing a broker experience management audit with company managers and filling critical gaps in management’s understanding of key issues among its independent broker channels.  

This set the table for a focused set of initiatives that the company is implementing.  These include improvements to broker recruitment, contracting, account migration, trade execution and on-going maintenance processes.   

Whyze Group facilitates management teams’ discoveries and innovations of new customer experiences. Whyze Group applies a reliable and powerful approach, integrating deep customer experience insight, strategic innovation frameworks and executive alignment workshops to guide managers toward innovation breakthroughs. Clients include Rubbermaid, Zales, Nationwide Insurance, Grainger, ING, Humana, Dominion Power, Key Bank and nGenera.

August 5th, 2002

Sherman Research and Consulting Changes Name to Whyze Group

Atlanta, GA, December 15, 2001 — What’s in a name?  Everything if you are a savvy marketer.  Company founder, Jason Sherman, decided it was time to adopt a name that evokes the benefits his company delivers to Fortune 1000 client companies.

“We really never behaved like a marketing research company, most of which sell data collection,” Sherman says. “Our clients keep using us because they appreciate our wisdom about getting superior intelligence and using it to drive business results more effectively.  You don’t always have to do more research to do that.”

The company enters its second year with an expanding client base and consulting contract with a Fortune 500 financial services company.

Whyze Group facilitates management teams’ discoveries and innovations of new customer experiences. Whyze Group applies a reliable and powerful approach, integrating deep customer experience insight, strategic innovation frameworks and executive alignment workshops to guide managers toward innovation breakthroughs. Clients include HomeBanc, ING, Humana and Customer Innovations, LLC.

December 15th, 2001

Sherman Research and Consulting Opens In Atlanta

Atlanta, GA, April 10, 2001 — Sherman Research and Consulting opened its doors this month with two large clients on its roster and looking to acquire more in the coming months. The company specializes in linking customer intelligence with profitable action at Fortune 500 firms.

Founder, Jason Sherman, says, “The world doesn’t need another marketing research firm doing things the same way. Our company isn’t about selling as much research as possible. It’s about building intelligence assets and using them to improve customer experiences and business results.”

Sherman is betting on a new business model that severs most of the traditional ties between data collection and revenues. The company reviews clients’ intelligence needs and then recommends the best of 150 intelligence processes. The company accepts no incentives from data collection firms. Sherman developed his approach over the last 15 years, as he held positions at various marketing research firms and consultancies. He left his most recent position as principal with eLoyalty, a CRM consultancy, to start the company. He was also director of marketing research for HomeBanc, a local $3.5 billion provider of home loans.

To learn more, please call Sherman Research and Consulting at (440) 785-0547.

April 10th, 2001

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