Innovation Management Wisdom

Global Food Company Taps Whyze Group and Customer Innovations to Help with Demand Chain Innovation

March 10th, 2003

Atlanta, GA, March 10, 2003—Wayne Farms, LLC, one of the nation’s largest poultry producers, recently completed a collaboration with Whyze Group and Customer Innovations to strengthen its business-to-business relationships. Wayne Farms was looking for ways to add value and differentiate its offering among partners. Wayne Farms partners include Campbell’s, Nestle and other national restaurant, retail, and food service accounts.

The collaboration resulted in a plan to implement several significant changes to Wayne Farm’s business-to-business partnering processes. Whyze Group modeled some of the recommended changes from Malcolm Baldrige winners that integrate closely with their partners.

Wayne Farms is a billion dollar producer of fresh and further processed poultry and protein products. Customer Innovations, LLC is an Atlanta-based customer experience consultancy and a Whyze Group partner firm.

Whyze Group facilitates management teams’ discoveries and innovations of new customer experiences. Whyze Group applies a reliable and powerful approach, integrating deep customer experience insight, strategic innovation frameworks and executive alignment workshops to guide managers toward innovation breakthroughs. Clients include Rubbermaid, Zales, Nationwide Insurance, Grainger, ING, Humana, Dominion Power, Key Bank and nGenera.

Entry Filed under: News,Product Development


Most Recent Posts