Innovation Management Wisdom

Playbook for Boosting Participation in Downhill Skiing

Participation in snow sports lags dramatically behind U.S. population growth. We know some reasons why. The big question is what do we do about it? (more…)

July 14th, 2015

Customer Centricity on Your Ridiculist?

Does anyone take that “We are Customer Centric” poster seriously? Customer centricity is an abstraction bordered by platitudes like “we listen”. So, what makes organizations truly customer centric? (more…)

May 22nd, 2012

Does Your Company Stimulate Innovative Thinking?

Completes assigned tasks. Meets deadlines…Daydreams effectively? Can companies really stimulate innovating thinking?

In the Cleveland Plain Dealer this Sunday, Mary Doria Russell writes about Imagine, a new book by Jonah Lehrer about how creativity really works. (more…)

April 13th, 2012

Reflections on Quitting My Job and Starting a Business

Jason Sherman reflects on purpose driven living, money and obsession since quitting his job ten years ago to start a qualitative and customer experience research and innovation firm. (more…)

1 comment March 1st, 2012

How Online Focus Groups Really Work

Heard of online focus groups but feeling like you’re old school because you haven’t ever seen one?

No worries. Here’s some info that will help you fake-it-’til-you-make-it as an authority. (more…)

February 17th, 2012

It’s the Demography, Stupid!: Six Reasons Why Global Birth Rates Will Force Innovation Efficiency on Your Company

The sputtering economy is, in part, a symptom of a greater problem—a tectonic shift in global demographics. This shift may change consumers’ consumption and saving behaviors for years. (more…)

July 8th, 2010

New Product Development Advanced by Personal Construct Psychology: How One Word Made All the Difference

One word changed the construct research subjects used to answer a question…and opened a flood gate of new product development insights. (more…)

June 28th, 2010

Choice Architecture: It’s Emerging Influence on Customer Behavior…and Your Personal Health Care Decisions

Choice architecture is the organization of the context in which people make decisions. Because of recentĀ  health care legislation, your health care choices are going to be largely influenced by choice architecture. Choice architecture is drawing interest from other sectors, too. (more…)

June 20th, 2010

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About Jason M. Sherman

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I am Founder and CEO of Whyze Group. Over the last 20 years, I have helped more than three dozen major corporations realize significant increases in shareholder value through new product innovations, marketing and organizational changes made in accord with customers´ values, goals and beliefs.

My perspectives on research, organizational change and innovation have been published by the U. S. Department of Commerce Baldrige National Quality Program, Industry Week, Michigan Quality Council, Marketing News, Retail Banking Digest, Research Business Report, Business to Business Marketing and many online business media.

I received a MBA from Hofstra University and B.S. from the State University of New York, attending both universities on scholarship.


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