Whyze Group Services Whyze Group Services
Customer Experience
Discovery and
Design Services

Services



From New Product Concept to Implementation

We’ll help you understand what customers want, create it, and market it successfully.

Responsive and Trusted

We’ve helped more than forty Global 2000 organizations realize performance improvements such as these:

New Product Innovation – creating successful new tangible products

  • Targeting – deep profiling of the most responsive customer segments and personae
  • Brand Equity – identifying ownable, distinctive, compelling brand positions
  • Optimal Product  – identifying new feature mixes that optimize demand and profit
  • Packaging – integrating customer and distributor preferences in package design
  • Promotional Messaging – creating briefs for influential narrative and imagery

Customer Experience Innovation – designing interactions that attract and retain more customers, more profitably

  • Bundling – identifying the mix of products and services that drive purchases and profit
  • Sales Processes – targeting, acquiring and cross-selling to profitable customers
  • Customer Service – streamlining self-service, delivery, call center and CRM processes
  • Pricing and Billing – compelling first time and repeat purchases through choice architecture and billing presentment

Digital User Experience Innovation

  • Website conversion – creating navigation, content and calls to action that increase conversion
  • Mobile Apps – creating tools that become indispensable to users
  • Social Media – driving engagement and sharing through content
  • Speed to Market – accelerating launch and post-launch releases

Business Model Innovation

  • Value Propositionre-target customer segments, products, revenue model
  • Operating Model – optimize value chain, cost model and organization

 

Whyze Group is based in Cleveland, Ohio. Contact us.