Discovering what customers really experience, ideating improvements and prioritizing ideas culminates in the design and delivery of a compelling customer experience.
Customer experience design integrates these four streams, which are guided by a deep understanding of the customer’s experience, goals and mental model:
1) Creating experience concepts (new products, services, events, perceptions and emotions that customers will experience)
2) Refining new product, service and experience concepts through testing and prioritizing what matters most in influencing customer behavior
3) Identifying and orchestrating the functional units that will deliver the experience
4) Specifying change management initiatives, including communication plans, job skills and roles, decision rights, business processes and performance metrics, that assure delivery of the intended customer experience
Whyze Group has a ten-year track record of helping top companies improve customer experiences and increase loyalty and profits.
Please contact me by email, firstname.lastname@example.org or phone, (440) 785-0547 to learn more about how we can help your organization grow by delivering compelling customer experiences.