Experience Mapping
Customer Experience Mapping
Whyze Group pioneered the discipline of customer experience mapping in 2001, (before the term had become part of industry lexicon). Fortune 500 companies use Whyze Group Customer Experience Maps to direct company resources to changes in the customer experience that customers value most.
The Customer Experience Map is a compelling portrayal of what your customers actually go through over specified time periods. Clients can specify these time periods narrowly or broadly, ranging from momentary customer experiences to complete customer life cycles.
Clients get vivid, comprehensive insights into customers’ expectations, emotional peaks and valleys, perceptions and conclusions as events with their companies unfold. Opportunities to innovate the customer experience and significantly improve it become crystal clear.