Innovation Management Wisdom

Sherman Research and Consulting Changes Name to Whyze Group

December 15th, 2001

Atlanta, GA, December 15, 2001 — What’s in a name?  Everything if you are a savvy marketer.  Company founder, Jason Sherman, decided it was time to adopt a name that evokes the benefits his company delivers to Fortune 1000 client companies.

“We really never behaved like a marketing research company, most of which sell data collection,” Sherman says. “Our clients keep using us because they appreciate our wisdom about getting superior intelligence and using it to drive business results more effectively.  You don’t always have to do more research to do that.”

The company enters its second year with an expanding client base and consulting contract with a Fortune 500 financial services company.

Whyze Group facilitates management teams’ discoveries and innovations of new customer experiences. Whyze Group applies a reliable and powerful approach, integrating deep customer experience insight, strategic innovation frameworks and executive alignment workshops to guide managers toward innovation breakthroughs. Clients include HomeBanc, ING, Humana and Customer Innovations, LLC.

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