Innovation Management Wisdom

Posts with the tag 'Supply chain'

Food Processing Company Innovates Industrial Accounts Management Processes

Managers at this billion-dollar proteins processing company hired us to help them deepen relationships with supply chain partners like Campbell’s Soup. The company wanted to explore alternative account relationships that would add value to partners. In addition, the company wanted to understand the implications of migrating from the existing account team structures.

Whyze Group interviewed key company executives, reviewed internal documents and mapped the company’s national accounts relationship process. Whyze Group conducted detailed industry analysis and supply chain research.  In addition, we interviewed key managers of Malcolm Baldrige National Quality Award Winners, such as Solectron and Fedex, which successfully addressed similar partnering challenges.

One of the most productive shifts Whyze Group accomplished was reorienting managers from a supply chain view to a demand chain view. Our client’s downstream partners were closer to consumers. Downstream partners experienced pressures that shifted in response to consumers’ eating habits and budgets.

Whyze Group presented the executive team with three models for building deeper, more profitable relationships with its demand chain partners.  All three models were conceived with the intent to enhance our client’s ability to sense shifts in consumer demand, contribute insight to industrial partners and respond proactively to joint opportunities. 

Working together, we drew the implications on account team organization, skills, timing, activities and performance metrics. These partnering models have become foundations of the company’s partner strategy.  They’ve enabled our clients to build and strengthen relationships with national account partners.

October 7th, 2008

Global Food Company Taps Whyze Group and Customer Innovations to Help with Demand Chain Innovation

Atlanta, GA, March 10, 2003—Wayne Farms, LLC, one of the nation’s largest poultry producers, recently completed a collaboration with Whyze Group and Customer Innovations to strengthen its business-to-business relationships. Wayne Farms was looking for ways to add value and differentiate its offering among partners. Wayne Farms partners include Campbell’s, Nestle and other national restaurant, retail, and food service accounts.

The collaboration resulted in a plan to implement several significant changes to Wayne Farm’s business-to-business partnering processes. Whyze Group modeled some of the recommended changes from Malcolm Baldrige winners that integrate closely with their partners.

Wayne Farms is a billion dollar producer of fresh and further processed poultry and protein products. Customer Innovations, LLC is an Atlanta-based customer experience consultancy and a Whyze Group partner firm.

Whyze Group facilitates management teams’ discoveries and innovations of new customer experiences. Whyze Group applies a reliable and powerful approach, integrating deep customer experience insight, strategic innovation frameworks and executive alignment workshops to guide managers toward innovation breakthroughs. Clients include Rubbermaid, Zales, Nationwide Insurance, Grainger, ING, Humana, Dominion Power, Key Bank and nGenera.

March 10th, 2003


Categories

Posts by Month

Calendar

November 2017
M T W T F S S
« Feb    
 12345
6789101112
13141516171819
20212223242526
27282930  

Tags