Innovation Management Wisdom

Jason M. Sherman to Speak at AMA’s Chicago Conference

March 2nd, 2003

Atlanta, GA, March 2, 2003—Whyze Group’s Jason M. Sherman will deliver a half-day workshop titled, “Influencing Organizational Change with Market Intelligence” at the American Marketing Association workshop in October. At the workshop will be senior marketers, marketing researchers and new product development managers from companies in the U.S. and Canada. The workshop will be held at Hyatt Lodge, McDonalds Office Campus in Oakbrook, October 27-30.

Mr. Sherman was among the top-rated presenters at recent AMA workshops in Scottsdale and San Antonio.

Whyze Group facilitates management teams’ discoveries and innovations of new customer experiences. Whyze Group has developed advanced customer experience research and analytics. These imbue management teams with a more empathetic and actionable understanding of their customers’ experiences. Clients include Humana, ING, HomeBanc and The Concours Group.

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