Innovation Management Wisdom

Whyze Group Teams Up with Publicis on New Product Innovation Initiatives at Rubbermaid

September 30th, 2006

Cleveland, OH, September 30, 2006–I to I Research, a Publicis company, recently tapped Whyze Group as its partner on new product innovation initiatives at Rubbermaid. Whyze Group will be facilitating sessions with management teams and customers at several Rubbermaid business units, including Lenox, Irwin, Bernzomatic, Dymo and Rubbermaid Commercial Products.

The objective of the sessions is to engage customers more productively in new product innovation efforts and standardize product innovation process that can be applied across Rubbermaid companies.

“We’re proud to be recognized by Publicis and Rubbermaid as a valued partner in developing innovation processes that are reliable and successful,” says Jason M. Sherman, president of Whyze Group.

Whyze Group facilitates management teams’ discoveries and innovations of new customer experiences. Whyze Group applies a reliable and powerful approach, integrating deep customer experience insight, strategic innovation frameworks and executive alignment workshops to guide managers toward innovation breakthroughs. Clients include Rubbermaid, Zales, Nationwide Insurance, Grainger, ING, Humana, Dominion Power, Key Bank and nGenera.

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