Choice architecture is the organization of the context in which people make decisions. Because of recent health care legislation, your health care choices are going to be largely influenced by choice architecture. Choice architecture is drawing interest from other sectors, too. (more…)
June 20th, 2010
“Innovation: Fresh Thinking for the Ideas Economy”, a conference produced by The Economist magazine, starts today at the Haas School of Business at UC Berkeley.
The program announcement includes many of the trendy buzzwords that have become all too familiar to those of us in the innovation trenches-open innovation, social entrepreneurship, bottom of the pyramid, flat world, crowdsourcing and the be-all-end-all, technology…Ugh…double ugh. (more…)
March 23rd, 2010
Understanding what consumers are trying to accomplish with the news-not just where they go to get it-sets the table for innovating content, delivery, timing, digital and print channels and other aspects of the news business. (more…)
July 23rd, 2009
Cleveland, Ohio (PRWEB) June 22, 2026 — The U.S. economy may be under-performing by hundreds of billions of dollars annually due to companies that squander customer information, botch innovation and miss global market opportunities, according to a report published by Whyze Group. (more…)
June 22nd, 2009
Customer experience holds the promise of profound benefits for executives who understand what the term, “customer experience,” really implies:
February 1st, 2009
“We’re becoming more customer centric”.
Many managers speak these words with the vacant demeanor of a politician regurgitating their party’s least credible talking points. They haven’t bought in, but not because they don’t want to. (more…)
January 8th, 2009
In this article, we examine the prevailing management belief that more research leads to more innovation.
The Fortune 500 are by far the biggest marketing research spenders in the U.S., consuming the majority of $7 billion in research services annually. Several years ago, we hypothesized that companies among the Fortune 500 would remain preeminent from decade to decade given their advantage of large research budgets. So, we tracked them… (more…)
1 comment November 12th, 2008
Last night, CNBC’s Jim Cramer said that Apple has become the bellwether stock that drove yesterday’s 900 point stock market rally. If that’s true, then Apple’s preeminence as a stock worthy of investor attention emanates from its strong customer experience fundamentals. (more…)
October 29th, 2008
Are best practices useful or merely pabulum? This question comes up frequently at Whyze Group. We’ve have never used “best practices” in our literature.
We’ve even advised our clients to exercise skepticism when presented with anything labeled as “best practices”. What works well at one company is often counterproductive at another. (more…)
October 16th, 2008
Unprecedented daily swings in the DJIA are symptomatic of investors losing their gimbals. Negative swings in customer loyalty and profits are similarly indicative of management teams who have lost their bearing.
So here is a parting thought. (more…)
October 16th, 2008
I am Founder and CEO of Whyze Group. Over the last 20 years, I have helped more than three dozen major corporations realize significant increases in shareholder value through new product innovations, marketing and organizational changes made in accord with customers´ values, goals and beliefs.
My perspectives on research, organizational change and innovation have been published by the U. S. Department of Commerce Baldrige National Quality Program, Industry Week, Michigan Quality Council, Marketing News, Retail Banking Digest, Research Business Report, Business to Business Marketing and many online business media.
I received a MBA from Hofstra University and B.S. from the State University of New York, attending both universities on scholarship.
