Participation in downhill skiing has lagged far behind population growth in the U.S. for at least a generation. We know some reasons why. The big question is what do we do about it? (more…)
Add comment July 14th, 2015
Does anyone take that “We are Customer Centric” poster seriously? Customer centricity is an abstraction bordered by platitudes like “we listen”. So, what makes organizations truly customer centric? (more…)
Add comment May 22nd, 2012
In the Cleveland Plain Dealer this Sunday, Mary Doria Russell writes about Imagine, a new book by Jonah Lehrer about how creativity really works. (more…)
Add comment April 13th, 2012
Jason Sherman reflects on purpose driven living, money and obsession since quitting his job ten years ago to start a qualitative and customer experience research and innovation firm. (more…)
1 comment March 1st, 2012
Heard of online focus groups but feeling like you’re old school because you haven’t ever seen one?
No worries. Here’s some info that will help you fake-it-’til-you-make-it as an authority. (more…)
Add comment February 17th, 2012
The sputtering economy is, in part, a symptom of a greater problem—a tectonic shift in global demographics. This shift may change consumers’ consumption and saving behaviors for years. (more…)
Add comment July 8th, 2010
One word changed the construct research subjects used to answer a question…and opened a flood gate of new product development insights. (more…)
Add comment June 28th, 2010
Choice architecture is the organization of the context in which people make decisions. Because of recent health care legislation, your health care choices are going to be largely influenced by choice architecture. Choice architecture is drawing interest from other sectors, too. (more…)
Add comment June 20th, 2010
I am Founder and CEO of Whyze Group. Over the last 20 years, I have helped more than three dozen major corporations realize significant increases in shareholder value through new product innovations, marketing and organizational changes made in accord with customers´ values, goals and beliefs.
My perspectives on research, organizational change and innovation have been published by the U. S. Department of Commerce Baldrige National Quality Program, Industry Week, Michigan Quality Council, Marketing News, Retail Banking Digest, Research Business Report, Business to Business Marketing and many online business media.
I received a MBA from Hofstra University and B.S. from the State University of New York, attending both universities on scholarship.
