National Retailer Innovates Gift Giving Experience
Using a variety of discovery methods, Whyze Group identified sixteen opportunities to improve the customer experience. (more…)
Add comment October 7th, 2011
P&C Insurance Company Uses Persona to Design New Customer Experiences
A leading property and casualty insurer needed to improve its customer experiences fast to avoid continued flat line growth. Customer referrals drive sales in this industry and our client was at significant disadvantage. (more…)
Add comment July 9th, 2011
Company Innovates Next Generation of Hand Tools
Managers at a leading hand tool manufacturer wanted to innovate the company’s next generation of hand tools. (more…)
Add comment October 7th, 2008
Insurer Shifts its Mindset to Win Back Independent Brokers
A top-ten insurer wanted to improve its relationships with independent insurance brokers, the channel through which the company generated most of its sales. An experience management audit revealed that brokers had grown increasingly frustrated with the company. (more…)
Add comment October 7th, 2008
Food Processing Company Innovates Industrial Accounts Management Processes
Managers at this billion-dollar proteins processing company hired us to help them deepen relationships with supply chain partners like Campbell’s Soup. (more…)
Add comment October 7th, 2008
Maintenance and Repair Parts Wholesaler Innovates Small Business Customer Experience
This billion-dollar distributor of maintenance and repair supplies wanted to find ways to deepen its relationships with small businesses. (more…)
Add comment October 7th, 2008
Paint Manufacturer Learns that Customer Experiences Start with the Can (not What’s in It)
A manufacturer of exterior coatings wanted to find ways to initiate superior customer experiences among shoppers browsing for deck stains. (more…)
Add comment October 7th, 2008
Bank Leaders Address Change Management Challenges of Innovation
The human resources division of a large regional bank was experiencing classic change management fallout: low morale and high turnover among HR relationship managers. The job descriptions of these managers had recently changed. (more…)
Add comment October 7th, 2008
Whyze Group Introduces Management Innovation: Advertising ROI Model
A mortgage bank was planning several marketing campaigns, one of which included a large investment in radio advertising promotion. Whyze Group developed a marketing ROI model to prioritize marketing investments and help executives determine the optimal investment in radio advertising. (more…)
Add comment October 7th, 2008
Wireless Company Learns that Customers in Two Markets Have Different Expectations
Managers of a wireless communications company wanted to improve customer experiences, loyalty and sales in two geographic markets. (more…)
Add comment October 7th, 2008
