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Our Whyzdom Whyze Group, Inc. is recognized as a leader in enabling companies to apply market intelligence to achieve significant improvements in business performance. CEO, Jason Sherman's articles on this and related topics have appeared in various business publications, including Marketing News, Business Marketing and Retail Banking Digest. Jason teaches managers how to use market intelligence as a lever for positive change at American Marketing Association workshops. These articles represent some of the powerful marketing whyzdom we share with our clients. "Three Patterns of Corporate Innovation" In our work with Fortune 1000 firms, we have identified three distinct patterns by which these companies convert market intelligence to innovations. Which pattern does your company follow and is it as effective as it could be? "How Value Propositions De-Value" As organizations grow, they formalize their definitions of target markets, products, policies and structure--all of which potentially increase the risks of developing inappropriate marketing strategies based on aging beliefs about their marketplaces. Is your organization in a pattern of value proposition de-valuation? "What Company Leaders Really Know About Marketing Intelligence" Company leaders know that market intelligence is essential. Yet evidence suggests that most executives need far more guidance than once thought in forming requests for intelligence and applying it in ways that improve business performance.
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For more information, please e-mail Jason Sherman at Whyze Group,
at [email protected].
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