Services
Whyze
Group enables client managers to identify and acquire the market intelligence they need,
choose the most
profitable courses of action and mobilize their
organizations to achieve significant gains in brand equity and business
performance. Our capabilities are applied singularly or in combination,
depending on your organization's specific requirements. Click on the
service headings below to learn more...
Collaborative
Approach Accelerates Achievement of Desired Business Outcomes
Research data alone
does not elevate an organization's intelligence about its markets. In
fact, we often find at client companies an abundance of data that managers
cannot or will not use.
To overcome these
challenges, Whyze
Group will engage you and your team at every step of the process. We
follow a process for building "ownership"
and trust in the intelligence...so that your managers will apply it. (Read
Testimonials and Case Histories to learn more
about some of our success stories.)
Many collaborations
begin with stakeholder interviews and our review of existing company
data. We have found that knowing what our client knows
enables us to refine and accelerate the intelligence development process.
Executive
Decision-Making Workshops
Simply "doing marketing research" is insufficient
for producing intelligence that will give you a competitive advantage or compelling the
organization commitment needed to execute successful
market-driven strategies. These focused, goal-oriented workshops define
the organization's marketing intelligence needs and
set the stage for aligning stakeholders around taking action based on the intelligence that is developed.
These are examples:
|
Market
Prioritization |
|
Sales
Force Optimization |
|
Product
Development |
|
Business
Process Redesign |
| Customer
Experience Delivery Metrics
|
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Intelligence
on All Key Business Constituencies
Each
of these "markets" is critical to making your business successful.
Whyze Group will help you understand what matters most to each constituency,
how your
organization is perceived, and what you can do to increase support from
each of these constituencies
| Customers
|
| Prospects
|
| Employees
|
| Intermediaries
|
| Partners
|
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Intelligence
for Innovating Products, Delivery Methods, Pricing Strategies and Persuasive
Messages
Innovation fuels solid business performance over the long term.
We�ll help you maximize profits with the right combination of
product, positioning, pricing and methods of reaching prospects and customers
| Buyer Segmentation/Targeting
|
| Customer Experience Assessment
|
| Product/Service Concept Development and
Testing |
| Pricing |
| Channel Selection and Optimization
|
| Positioning/Communication Objectives
|
| Advertising and Collateral Development |
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Intelligence for Managing Execution Effectiveness of Your Employees and Channel Partners
Managing employees' and channel members' effectiveness in executing your
organization's strategy is
essential to success. This includes assuring that people in the extended organization
have the information, tools,
authority, skill, rewards and willingness to support the strategy
| Employee
satisfaction
|
| Sales
Channel Advocacy
|
| Information/
Decision Rights Mapping
|
| Market Intelligence
System Assessment
|
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Intelligence for Managing Buyer's Awareness, Perceptions and Loyalty to Your Brand
Performance
intelligence tells you how your organization, its brands and products stack up
to those of competitors, from targeted buyers' perspectives
| Awareness, Usage and
Market Share
|
| Buyer
Value Perceptions
|
| Customer
Satisfaction, Loyalty and Referral
|
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Comprehensive Data Collection Methods
We have the capabilities to acquire precisely the intelligence
your organization needs. Whyze Group adheres to the data collection
quality standards set by the Council of Survey Research Organizations (CASRO)
| Focus Group and 1:1 Interviews
(live and via telephone)
|
| Survey Research
(telephone, mail, e-mail, face-to-face, fax or web-based)
|
| Customer Database Analysis
|
| Secondary Research
|
| Observational Research
|
| Executive Interviews
|
| Mystery shopping
|
| Biometrics |
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Business
Case and Scenario Analyses
Identifying ways to increase support among business constituencies is a valuable
first step. Evaluating
the business case associated with alternative actions increases the upside
potential of choosing the best course of action
| Sales
Forecasting
|
| Cost-of-Change
Analysis
|
| Product
Mix Analysis
|
| Business
Scenarios
|
| Profit
and ROI Projections
|
| Predictive
Modeling
|
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