Whyze Group develops the "evidence to convict" and align company
leaders around profitable innovation opportunities.
According to company leaders and research professionals we've
interviewed, half of all marketing research investments destroy share
holder value. Among the most common causes are:
1) Lack of understanding about what is knowable and useful among
requesters of marketing research.
2) Knowledge sharing inhibited by office politics.
3) Denial. "Those problems exist at other companies, not here".
These barriers exist in some form in all companies. Whyze Group has
helped companies break through these barriers since 2001.
Whyze Group continues to grow, serving organizations in a variety of
business sectors.
Whyze Group's articles and workshops have been sponsored by the
American Marketing Association, Association of Interactive Technology
Professionals and American Bankers Association. President, Jason
Sherman shares time-tested solutions and practical advice in the online
journal, The Market- Intelligent Executive.
For more information, please call (440) 987-0547 or (516) 987-0252.
opportunities for
managers, particularly
those in marketing, to
elevate their influence in
organizations.
Read, "There's an
Elephant in the Room".
