What differentiates Whyze Group?
1. Our passion We arm client managers with bulletproof, alignment-building cases for change--which
is what innovation is all about. Our work doesn't begin with research objectives and end with a report.
We begin by developing a deep understanding of your business objectives and show you how to use
research results most effectively.
2. Thought leadership. Whyze Group distinguishes between marketing research and market
intelligence. Marketing research is only an activity and a means of creating market intelligence.
Market intelligence is a strategic asset - a differentiating connection with buyers that resides in the
hearts and minds of people who run the company. We meet the needs of clients who want to
increase their organizations' levels of market intelligence so they can successfully innovate new,
profitable products, services and communications. Our thought leadership is reflected in our corporate
training programs, articles and national workshops on the links between market intelligence,
organizational change and innovation.
3. Senior-level, experienced, practical expertise. As with using any tool, research tools are only as
effective as the people using them. Our senior-level staff handles every detail of your projects.
4. Cost effective. We will work with you to determine which research design is most efficient, achieves
your business objectives, produces innovation-spurring intelligence, and stays within your budget and
time constraints.
Who is Whyze Group?
Whyze Group is a group of senior-level researchers and consultants, each with 15 or more years of
experience working with Fortune 500 client organizations. Our backgrounds include marketing
research, innovation, strategy, advertising development, product design and customer experience
design.
How big is Whyze Group?
Whyze Group is small, focused firm where you will receive personal attention from senior principals.
We conduct large scale, multi-method studies as well as narrowly scoped explorations.
How long has Whyze Group been in business?
Whyze Group, Inc. was initially named Sherman Research and Consulting and was founded in 2001.
Who is Whyze Group's typical client?
Most are Fortune 500 companies. These include well known brands, such as Humana, ING, Zales,
and Wayne Farms, as well as consulting firms and ad agencies.
Our clients differentiate between data collection, which is a commodity, and market intelligence, which
is a strategic asset and source of profitable innovation. They regard Whyze Group as their partner in
helping them achieve personal and company success.
What does Whyze Group provide?
Qualitative market intelligence
Quantitative market intelligence
Outsourced marketing strategy
Training for marketers and marketing researchers
How much will it cost?
Your investment in market intelligence will be different depending the scope, objectives and challenges
associated with getting qualified targeted constituents to participate in a study. We don't have an
agenda to "sell more data collection". Investments in creating market intelligence with Whyze Group
typically produce a high benefit-to-cost ratio compared with traditional marketing research firms.
If you have any unanswered questions, please email them or call us at (440) 785-0547 or (516) 987-
0252.
