| How Qualitative Intelligence Can Help You Qualitative and quantitative research (i.e., surveys) are complementary approaches to developing meaningful market intelligence. For example, if you think of quantitative research as a way to measure the characteristics of a target audience, then qualitative research is a way to understand what the most important characteristics to be measured are. Qualitative methods, such as focus groups, in-depth interviews and observation, produce important insights about prospects, customers, channel partners, competitors and employees. Examples of questions that qualitative research can answer are:
Here's information about qualitative research techniques. For more information, please call (440) 987-0547 or (516) 987-0252. |
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