| Intelligence to Innovation Assessment (I to I) The I to I assessment surfaces is a short-term, highly focused processes for surfacing critical gaps in market intelligence. These gaps increase exposure to competitive threats, poor decisions and failed innovation efforts. We have conducted many assessments in advance of recommending market intelligence initiatives. We often find existing marketing research reports that are not used or misinterpreted by company decision makers or wholesale gaps in critically needed intelligence. We outline and validate these gaps with corporate marketing researchers and company decision makers. Then we recommend processes, objectives, methodologies and budgets to fill these gaps. For more information, please call (440) 987-0547 or (516) 987-0252. |
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