| Secondary Marketing Research Environmental Scanning Existing market data is available from myriad government sources, marketing research aggregators and other research firms that syndicate various research reports. Depending on your market intelligence and business objectives, secondary sources can fill gaps in your market intelligence more quickly and less expensively than primary research. Secondary research resources can also provide a 360 degree view of emerging consumer trends, and important changes in your regulatory, technological, and competitive environments. We know and use a variety of secondary sources of market data and can often cover this ground far more efficiently than corporate research departments. Complement to Your Competitive Intelligence Program Most competitive intelligence is available from secondary sources such as financial statements, annual reports, articles in trade and other media. Whyze Group will create a matrix of your specific intelligence needs and populate it with the information you want. We create a index of all of the secondary research sources used and we assess the reliability of each source. This is provided to you with our report. For more information, please call (440) 987-0547 or (516) 987-0252. |
||||||
