Whyze RFP
- The request for proposal (RFP)
communicates your intelligence objectives to marketing research suppliers whom
you are asking to bid on your project. This is the
most important step in your market intelligence process.
There are dozens of marketing
research methods. Each meets a different need. Whyze Group will help you choose the right
method--the one that will produce the intelligence you need.
When the wrong methods are used, the
result is market intelligence that is costly and of little use. This is
the most common mistake made by Fortune 1000 firms. Find out why in this
revealing article, "Company
Leaders Require More than Marketing Research to Get the Intelligence
They Need".
Whyze Group has designed hundreds of
custom market intelligence projects. We'll help you develop an RFP
that's right on target.
We would be glad to answer your questions! Please call us
at (404) 294-9521, or e-mail at [email protected].
Copyright � 2004 Whyze Group, Inc.