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Consumer Lender Finds the Optimal Level of Investment in Radio Advertising Insurance Company Reorders Marketing and Operations Priorities Wireless Company Learns that Managing Consumer Loyalty in Two Markets Requires Two Approaches Coming soon... Broker-Dealer Avoids Investing $10 Million in Technology That Customers Didn't Want High Tech OEM Learns How to Increase its Brand Advocacy Among Retail Sales People Manufacturer Draws on Best Practices in Demand Chain Innovation
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