.

It includes a thorough review of a company's strategic documents, marketing and business plans, financial statements, regular reporting mechanisms and adhoc marketing research.  At the company's direction, we also interview key decision makers.  We identify intelligence gaps where the vision, mission or strategy are insufficiently supported by reliable intelligence. 

Whyze Group documents these gaps in terms of their criticality to running the business, the current source and reliability of intelligence.  We distinguish between assumptions, anecdotal evidence and empirical data.  We recommend methods to shore up gaps and the approximate investment required to do so.