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The evidence of a company's market Intelligence is a track record of successful innovation.  Innovation is change.  Organizational change is challenging.  It requires managers to depart from the status quo and take risks.   A compelling business case is a requisite to profitable change. 

Whyze Group collaborates with stakeholders to understand the  risks and rewards of potential changes. Because Whyze Group designs, executes and analyzes marketing research studies, we understand the appropriate applications of the information we acquire.  Whyze Group recommends specific next steps affecting sales, marketing, and other business processes.  These recommendations are starting points for companies deciding on changes that will most improve their business performance. 

Whyze Group uses investment scenario models to project the sales and revenue potential of market opportunities (defined by marketing research), and the costs and risks associated with them.  We project anticipated cash outflows and inflows over time.  We estimate  the net present value (NPV), net profit and return on investment (ROI) and compare action alternatives so companies can choose which changes to implement.  

Read the success story about how we used multiple sources of marketing and financial data to deliver intelligence that brought $1.8 million to one client's bottom line.