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Whyze Group, Inc. is recognized as a leader in enabling companies to apply market intelligence to achieve significant improvements in business performance. Our articles have appeared in various business publications and we teach managers how to use market intelligence as a lever for positive change at American Marketing Association workshops. Here are examples of the powerful whyzdom we share with our clients. "Research Does Not Equal Intelligence" Market intelligence is created in the minds of corporate decision makers. Yet, much marketing research fails to produce this vital asset. "Three Patterns of Corporate Innovation" In our work with Fortune 1000 firms, we have identified three distinct patterns by which these companies convert market intelligence to innovations. Which pattern does your company follow and is it as effective as it could be? "How Value Propositions De-Value" As organizations grow, they formalize their definitions of target markets, products, policies and structure--all of which potentially increase the risks of developing inappropriate marketing strategies based on aging beliefs about their marketplaces. Is your organization in a pattern of value proposition de-valuation? "Company Leaders Require More than Marketing Research to Get the Intelligence They Need" Company leaders know that market intelligence is essential. Yet evidence suggests that most executives need far more guidance than once thought in forming requests for intelligence and applying it in ways that improve business performance. "The Future of Bricks and Mortar" Despite many banking industry pundits' assertions in 1995 that branches would go away, Whyze Group CEO, Jason Sherman predicted they wouldn't. Was he right? See for yourself in his 1995 article. which appeared in an American Bankers Association publication. "Reducing the Risks of Target
Marketing" Choosing target markets means that
significant market segments will not be targeted. In the face of
these risks, many companies abandon target marketing in favor of the "any
sale is a good sale" trap. This leads to undifferentiated
offerings, price erosion and higher operating costs. Learn how different
kinds of market intelligence are applied to make target marketing pay off. |
We would be glad to answer your questions! Please call us
at (404) 294-9521, or e-mail at [email protected].
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