I integrate SEO, content marketing and consumer psychology in my practice.
This synchronizes my clients’ marketing process with their customers’ buying process.
This synchronicity builds powerful emotional bonds with customers. It also produces sales results that my clients have realized consistently over the last 19 years.
Generally, my conversations with clients are about achieving one or two goals they have:
Goal 1: Acquire More Customers
SEO makes you more visible. This helps you with lead generation and customer acquisition. Learn more about lead generation.
Goal 2: Increase Customer Loyalty, Repurchases, Cross-Purchases and Referrals
Content marketing makes you more persuasive. This helps with increasing customer loyalty as well as acquiring customers. Learn more about customer loyalty.
I Fit My Clients’ Work Styles
I work with my clients to define their specific business goals. Together, we determine a budget that fits their work style, budget and timing needs.
There are also three ways that clients can work with me and my team.
SEO and Content Creation Projects
We execute SEO and content projects that you prioritize and assign.
Project budget: $750+
SEO and Content Marketing Management
This is our best value. It’s for small businesses that want to leveraging the full value of SEO. Each month, we’ll update your content calendar, post high value content, review completed projects, track SEO performance and recommend improvements.
Monthly budget: $750 +
SEO and Content Optimization
For businesses with multi-channel SEO and content marketing needs. These may include website, blog, social media, sms text and video. We provide comprehensive strategy, planning and execution support on an ongoing basis.
Monthly budget: $3,000 +
This is our tool belt. I like to start with my client’s vision and goals first. Then, choose the right tools to get the job done.
My tools, from A to Z…
- Annual reports
- Blog posts
- Content calendars
- Content writing
- Customer experience maps
- Email marketing and analytics
- Google analytics
- Graphic design
- Keyword research
- Landing pages
- Lead magnets
- News releases
- Pay per click ads
- Persona development
- Proposal writing
- Service descriptions
- Social media posts
- Video scripts
- Web development
- White papers