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Testimonials

Excerpts of Testimonials on Linkedin

Michelle Tufford, VP Marketing, Nationwide

``The perfect partner in a customer experience initiative at Nationwide.``

“Jason’s innate business acumen and meaningful hands-on experience guiding Fortune 500 companies in their innovation efforts made him the perfect partner in a customer experience initiative at Nationwide. Because he is so well-grounded in the customer mindset, Jason adds tremendous value in discussions at large companies about ‘what is an innovation’ for the customer. He can talk shop with the financial people, the marketing people and the operations people because he’s seen it all before. He helps each area understand the role they play in delivering a customer experience, and how their roles are dependent on each other.”

Michelle Tufford, VP Marketing, Nationwide
Erin Overly, Marketing Director, Rubbermaid

``...Clarity, transparency, and collaboration toward a common goal.``

“I would recommend Jay and Whyze Group to anyone truly searching for improvements to their customer experience to create tangible business results. Partnering with Jay is like the calm of sunshine after a dark, thunderous storm: clarity, transparency, and collaboration toward a common goal. He is uncommonly smart, strategic, both analytical and intuitive, and is the best listener I’ve ever met. Jay is the first person I call when I truly need an honest perspective on a new endeavor. You will not see things the same way after speaking with Jay.”

Erin Overly, Marketing Director, Rubbermaid
Carreen Schroeder, Principal, GIM Content Marketing

``Highly recommend him for any of your content marketing needs.``

“I certainly made the right decision when I engaged Jason to collaborate with me on a piece of online content for an important client. Jason is a consummate professional and an absolute pleasure to work with. Right from the very start, Jason proved to be methodical in his approach to researching the topic and offering insights that my client and their customers value. Jason even went one step further, providing data visualization that helped to present these insights in a clear and really compelling way. I will not hesitate to engage Jason’s services in the future and highly recommend him for any of your content marketing needs.

Carreen Schroeder, Principal, GIM Content Marketing
Steven Schreibman, Chief Marketing Officer, Finish Line

``Curious, intuitive and articulate.``

“Jason brought a consultant’s perspective to the work he did for Finish Line. He is very curious, intuitive, and articulate. His experience provided a great backdrop to the questions we were trying to answer. Jason’s recommendations were thoughtful and relevant–and they made sense. DEFINITELY a good value, too!”

Steven Schreibman, Chief Marketing Officer, Finish Line
Chris O'Leary, Chief Operating Officer, Customer Innovations

``Intelligence...calm...unrelenting client-centricity.``

“It gives me great pleasure to be able to recommend Jay Sherman in his capacity as President of Whyze Group. I retained Jay to support two large client engagements. Jay’s contribution in both assignments far exceeded both his role and my expectations. His approach was informed by a rigorous understanding of the insight-generating process, but, more importantly in my view, by his understanding of the organizational characteristics that both filter insight and limit its adoption. Over time, Jay has become a trusted advisor and a close friend. I would not hesitate to work with him again in situations in which his intelligence, his steady and calm demeanor and his unrelenting client-centricity were needed.”

Chris O'Leary, Chief Operating Officer, Customer Innovations
George Fandos, VP, The James Agency

``A delight to work with.``

“Jay and I collaborated on a consulting engagement for a large client in the retail industry focused on designing an intentional customer experience that supported the company’s objectives. Jay was a delight to work with throughout the assignment. His persistence, yet political awareness of a customer’s culture allows him to help introduce positive change, with all the risk envisioned, by leveraging the supporting facts that his research provides. I look forward to working with him again.”

George Fandos, VP, The James Agency
Theresa Freas, AVP Marketing, HomeBanc

``A highly regarded and sought after advisor.``

I reported to Jason in my role as marketing research analyst at HomeBanc. A trusted mentor, Jason is ethical, intelligent, a communicative collaborator, highly capable, and a people person. By the time he was recruited to a job outside of HomeBanc, Jason had positioned me to take over many of his responsibilities, which resulted in my promotion. Jason was also a highly regarded and sought after advisor by the executive committee and sales and marketing leaders. In short, Jason is a highly effective and inspirational leader.”

Theresa Freas, AVP Marketing, HomeBanc
Rachel Campbell, Director, Schlesinger Associates

``Always readily available and eager to assist.``

“Jason is a tremendously intelligent asset to the innovation consulting industry. I have learned so much working with him. He is always readily available and eager to assist or provide pointers from his experience. Relaxed and with a great sense of humor, Jason is a gem in this industry, a true gift to be able to say I have worked with!”

Rachel Campbell, Director, Schlesinger Associates

Feedback from American Marketing Association workshops led by Jason:

“It helps me clarify my goals and how to achieve them.”

“I learned a new approach to “influencing” and how to package the big picture/bottom line message with it.”

“The case studies were excellent!”

“Great information on how to present ideas to management.”

“I liked the “mental model” discussion.”

“Excellent integration of tools to influence my company to change their approach to sales and marketing.”

“Best workshop yet.”

“Just what I needed!”

“This was an excellent way of prioritizing how to determine what research projects to take on and what ones do not make business sense.”

 

2233 South Overlook Rd.
Cleveland, OH 44106

 (440) 785-0547

  jason@whyzegroup.com

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