Atlanta (December 2001) -- What's
in a name? Everything if you are a savvy marketer. Company
founder, Jason Sherman, decided it was time to adopt a name that evokes
the benefits his company delivers to Fortune 1000 client companies.
"We really never behaved like a marketing research company, most of
which sell data collection," Sherman says. "Our clients keep
using us because they appreciate our wisdom about getting superior
intelligence and using it to drive business results more
effectively. You don't always have to do more research to do
that."
The company enters its second
year with an expanding client base and consulting contract with a Fortune
500 financial services company.
Sherman Research and Consulting enables
company leaders to identify and acquire the market intelligence they need,
choose the most profitable courses of action, and lead their organizations
to achieve significant gains in brand equity and business performance.
