Intelligence Most Widely Used by Information Technology Leaders
Customer Requirements for CRM Systems
75% of CRM implementations fail to reach companies' business objectives,
according to "CIO Magazine". To assure that CRM technology
investments pay off, companies are talking to their customers to understand how
CRM technology can be used to enhance the customer experience, improving
customer loyalty and profits.
Sales
Force Optimization
Which prospects and customers should be prioritized? How many sales people
should be allocated to a given market? These are the kinds of questions
that require multiple sources of intelligence from inside and outside the
company to answer. These answers form important rules for Sales Force
Automation (SFA) and SFO systems that drive sales productivity.
Supply/Demand Chain Intelligence
Organizations are increasingly relying
on extended networks of suppliers, collaborative partners and downstream
channels to deliver a compelling, differentiated customer experience to end
users. This intelligence will open up opportunities to develop deeper
relationships with supply and demand chain partners, increase communication,
lower costs and respond more quickly to
changing market conditions.
