Intelligence Most Widely Used by Sales and Marketing Leaders
Customer Satisfaction and
Loyalty Measurement Tracking
Are your customers as loyal as your competitors' customers? Are they more
loyal than they were six months ago? Does customer loyalty excel in some
divisions, but not others? The answers to these questions enable you to
quickly identify critical opportunities to manage customer loyalty
intelligently...increasing cross-sell, up-sell and the longevity of customer
relationships in the process.
Customer Experience Mapping
Is your organization delivering the customer experiences you
promised to deliver? Where are the failures to deliver consistently? The
entire customer experience...along with high points and low points... can be mapped, from first becoming aware of your brand, through
the sales process, using the product or service, and renewal of the customer relationship. Whyze
Group is a pioneer in the emerging field of customer experience mapping.
Product/Service Concept Development and
Testing
There are several phases in the concept development process,
including ideation, idea screening, concept development, concept testing and
market testing where market intelligence provides extremely valuable input from
prospective buyers.
Brand Awareness and Usage Tracking
Understanding whether you need to refine your messages...or invest in getting
your message out to more targeted buyers...is critical. "A and
U" studies will tell you what portion of buyers know about your brand and
how many use your product versus competitors' products. Market share
measurements are usually incorporated in these studies. This intelligence is
typically produced every month or quarter to focus sales and marketing
investments where the best opportunities to increase sales exist.
Brand Positioning Studies
If as many buyers know your brand as competitor's brands, but aren't buying your
products, you have a positioning opportunity. Positioning studies tell you
what matters most to prospects and how your offering stacks up to those of
competitors...as perceived by prospects and customers.
Learn more about...
Other Intelligence Most
Requested by Sales and Marketing Leaders
For more information about how we can help you, please email
us at [email protected], or call
(404) 294-9521.
